After 30 years of business in the same location, Griffin’s Jewelers of Jacksonville is now under the direction of Talladega native, Richard Merrell. Merell has been with Griffin’s Jewelers for 40 years, and has served as the manager at the Anniston location before making the purchase of Griffin’s Jewelers of Jacksonville.
He made the decision to keep the name because “everyone knows it and trusts it.”
Merrell was trained under the direction of Millard and Sarah Griffin at the Anniston location before becoming the manager for 20 years. “They taught me everything I know about jewelry, and keeping the name is a way to pay homage to them,” said Merrell.
The transition from manager to owner has had very few changes for Merrell. “I ran the store then like it was mine,” he said. “I love
making people happy.”
The husband and father of three is from Talladega originally, but drives from his Lincoln home each day to the store. He is a member of Eastaboga First Baptist Church, and his wife works with the Alabama Institute for the Deaf and Blind in Talladega.
Susan Barrs is a retired high school teacher, and a former secretary for the Dean of Admissions at Jacksonville State. “I came in to get a watch battery replaced, and wound up with a part time job,” she said.
Griffin’s Jewelers of Jacksonville was run by Mary Stanford for 25 years before Merrell purchased the location from the Griffin’s family.
“Mary Stanford is well-liked and well-respected in Jacksonville. Because of Mary, the store did well, and she still comes in to visit sometimes,” said Barrs.
Griffin’s Jewelers of Jacksonville is having their grand opening on the December 3, 4, and 5, and will be having saving from 30-50% off some items, several giveaways and some light refreshments. The giveaways include diamonds, ladies and men’s watches and a diamond pendant.
The store makes, repairs, and remounts jewelry and also change watch batteries, repair watches, have clock repairs and offer free jewelry cleaning on the spot.
“We would like to start getting affordable jewelry that can meet the college budget,” said Barrs.
The store has college sections dedicated to Auburn and Alabama, and features a Santa holding a Jacksonville State flag. Griffin’s is currently in the search of pieces that can represent the Gamecocks, and is also looking to have affordable jewelry that even college students can buy as gifts. They have selections such as Endless bracelets, and hope to add more pieces soon.
“JSU has a huge impact, and we support the university 110%,” said Merrell.
The store accepts all major credit and charge cards, and has some financing options available. They offer free appraisals, and are currently hosting a Christmas giveaway to the Smoky Mountains.
Merrell’s wife supports him, and is always ready to make a deal. He stays busy with the store, and is “constantly on the go,” said Barrs.
Griffin’s of Jacksonville can be found on Facebook and Instagram.